According to USA Today
Jay Leno makes fun of them: "Lard-ass quilt was the original name! Why not just put your robe on backwards. Snuggies went on sale in August, began TV advertising in October and started shipping to retailers in December. Already, 4 million have been sold. "I've gained 20 pounds since I started using my Snuggie," jokes Amy Norris of Baltimore, a member of a Snuggie fan club on Facebook. "I got it for a Christmas gift and initially thought it was just funny, but now we fight over it at my house.
